Your team talks to customers in Slack. None of it makes it to HubSpot.

Connect your Slack Connect channels to Sidekick and map them to HubSpot objects. Everyone in the channel is matched to the right HubSpot contact automatically, so notes land where they belong. Sidekick monitors the channel and logs the conversation to HubSpot as an AI summary, the full transcript, or both. A full day of back-and-forth becomes one clean note on the record, not a flood of separate activities. Nothing gets lost. Nothing requires manual effort.

Not just external channels. Sidekick can also monitor internal deal rooms and account channels, capturing internal sales discussion, deal strategy, and team coordination as notes on the right HubSpot record. Full context, one place.

Sidekick uses AI to read the conversation and write the note a good rep would write if they had time: key decisions, action items, sentiment signals, commitments. And when you need the verbatim record for handoffs, escalations, or compliance, it logs the full transcript alongside the summary, or on its own.

Sidekick keeps HubSpot contact records updated with Slack activity in real time. See at a glance how engaged each contact is, when they last messaged you, and how quickly they typically reply. The data lands in native HubSpot properties, so you can use it in lists, workflows, lead scoring, and reports.

The Sales Rep Activity tab turns your tracked channels into a clear picture of how each rep is engaging customers and prospects: messages sent, contacts engaged, active channels, and how quickly they respond. Sort to see who's leading the pack, or who could use a hand. Click into any rep for daily trends and channel breakdowns. The same lens you use for calls and emails, now for Slack.